How to use Keywords Strategically to Reduce the Bounce rate?

In the present scenario of content writing, netizens often complain that even after reading a couple of articles on how to use keywords in a blog; they are still unable to use the keywords strategically. And for the obvious reasons they feel it as most of the people write to fill pages, not to share the information. Lets come to the point otherwise I will be the next in the same row of making people disenchanted by his writing.

To enhance the SEO of your blog for greater visibility, prove your blog as a relevant source to your niche. So search for a primary keyword and dedicate your blog page to that. Search engine spiders or robots are designed to find the exact match to the keywords, stay away from ‘kind of’ or ‘maybe’ type. While using keywords maintain the natural flow of your writing.  Start by finding out the long tail keywords which have less competition. If you could succeed in this, chances that are you will survive in the bigger competition as well.  As nobody can claim to understand the search engine algorithm completely, but we know that Google search on the basis of titles, use keyword in title also.

Suppose you have selected a keyword “formal leather shoe” try to use synonyms for this like “formal shoe”, “fine leather shoe”. Using plurals will be an added advantage like “leather shoes” and “formal shoes”. By using this formula search engines will know about your content better, as much the search engine will know about your content, the much you will be exposure in search results.

How many times we can use the keyword?

 Primary keyword can be used two-three times a page. Take help of Google Analytics to know about your blog’s detailed statistics. , after a couple of days you can analyze how much traffic this keyword is generating? With different keyword selecting tools available free on net, build a fool proof strategy of how to use keywords, which pays you in monetary terms. Select a bunch of keywords and do math. Calculate the traffic, competition and if you have monetized your blog, check its cost.

After doing SEO of your page know, what is the bounce rate of your blog page? 50 percent of bounce rate is considered average so if you have 60 percent or above you must be concerned. Unfortunately, if you have 80 percent bounce rate, act now as you have got a serious problem. You need a more detailed introspection about how to use keywords in a blog, content relevancy and coherence.

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